The Real Reason We Don’t Do What We Know We Should Do

Why do we choose short-term gratification over long-term goals?

Patrícia Williams
The Conscious Way
Published in
5 min readApr 15, 2024

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Photo by Ahmad Pishnamazi on Unsplash

Have you ever noticed how we often opt for short-term rewards, even when we know they don’t align with our long-term ambitions?

It’s like we’re caught in a loop, where we indulge in unhealthy habits, overspend on things we don’t really need…

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